The Apple Knee Jerk

Tuesday, January 6th, 2009 at 6:47 pm

Image representing Apple as depicted in CrunchBase
Well another set of Apple announcements is now over. Here is my knee jerk reaction to the news.

  • iLife ‘09 – This actually looks interesting and any update to iMovie would be most welcomed. iPhoto integration to Facebook and Flickr make it worth it. Totally will upgrade.
  • iWork ‘09 – I don’t use iWork at all so I can’t really talk to the updates. Slides forced to iPhones looks like a cool but limited feature. If I did more presentations it might be worth it.
  • 17″ MacBook Pro – Let me just say, I am STILL incredibly happy with my MacBookPro and see no reason presented today to upgrade. I rarely use it on battery only mode so 3 hours of battery time is fine vs 8 hours. I am just not sold on the uni-body aluminum design. It has to be thinner and lighter which is a plus but the non-removable battery just doesn’t work for me. Just imagine the first time a system shut down hangs and you can not pop the battery out to force a shut down. Also, the price point is still way too high for only one spec model.
  • iTunes – The quick quiz on this one is how many songs that are currently $0.99 will be $1.29 by the end of the month? My prediction: ALL OF THEM! $0.69 is probably the first week of a new single. $0.99 is a “deal” price and $1.29 will become the standard price for all singles with albums going up too. So your 10 song $9.99 album just became a $12.99 album. DRM free music is cool but they have got to cost more than a DRMed version. Putting it on the 3G network is cool but only applicable for iPhone users which I am not (yet).

All in all it was interesting but just not exciting. I think there is very little in these announcements to get me to open the wallet wide and it will actually hurt consumers in the long run.

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