About Us

Webfluency was founded in 2005 by partners Greg Demetrick and Toni Drowne, two Boston area residents who had been working in the Web technology business for over six years, and wanted to bring some of that knowledge to the Burlington, Vermont area. Our slogan is: We Speak Web. Greg and Toni found that many clients were unhappy with existing Web development firms because while they could speak the lingo very well, they couldn't translate very well for their clients. This lack of information and plainspeak is frustrating for many companies trying to navigate the new media tools that have become available. Toni was always the creative force behind the execution of Webfluency projects, while Greg remains the technical lead. Since 2006, we have been operating out of Burlington, Vermont and have traveled the state working with different companies to enhance their Web site presence. In 2010, Webfluency gained the important addition of Deborah Shelby, a fantastically talented project manager with a keen eye for developing Web strategy for clients and helping them assume the reins of the Website long after the launch. As Webfluency continues to evolve and grow, we strive to maintain the seamless execution of design and technology, while translating Web site lingo and strategy to our clients.

Our Core Team

Deborah Shelby, Project Manager, Director of New Business Development

Deborah Shelby has been developing Web sites since 1993 at the University of Texas, in Austin. Transitioning from production to management in 1995, Deborah focused on how to help guide businesses and organizations to best utilize technology to meet their specific needs. Providing custom solutions has been the core of her business consulting experience. Some of the clients she has worked with in the last 14 years include: Round Rock Chamber and Round Rock Economic Development Corporation, Commerce Economic Development Corporation, Texas Economic Development Association, Richmond Area Business Association (Vermont), Texas School Public Relations Association, Texas Commission on State Emergency Communication, Texas Medical Board, Ahlum Arbor, Total Home Center (St Albans, VT), Whole Foods, and Golfers Against Cancer.

When she is not hard at work on Webfluency projects, Deb can be found taking her dog Sofie on long walks, and cross country skiing.

Toni Drowne, Art Director and Designer, Creative Director

Toni's experience working on public health, environmental and marketing-driven Web sites and marketing materials gives her endless experience to drive the interface design, conception and usability  and branding of many Web sites. Before starting Webfluency, Toni was responsible for designing applications and Web sites for a diverse set of clients including: Harvard University, the State of Texas, The U.S. Environmental Protection Agency, The University of North Carolina, the town of Lexington, Massachusetts, and the State of Vermont. Toni has also developed award-winning sites for the Trammell Crow Company, the U.S. Department of Labor and the Centers for Disease Control. Since working for Webfluency, she has designed logos, emails, brochures, maps, websites, mobile applications and custom icons for our clients. She subscribes to the theory that everything should be pulled together seamlessly in the Web site design - the information, the technology and the graphical elements and is throughly excited about the latest technologies in regards to web typography.

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When Toni is not hard at work on Webfluency projects, you can find her planning yet another trip to London, or annoying her dog Gumby with hand puppets.

Greg Demetrick, Technical Director, Programming and Social Media Support

Greg Demetrick, Programming and Social Media Support Greg Demetrick has been working in Web development for over 15 years, first working for the Chicago Tribune and then for Ziff Davis Enterprise before starting Webfluency. His strengths include technology development including programming, database development, blogging, social networking, podcasting, video creation, and content support. One of the pioneers of social media in podcasting, Greg has given lectures at several leading podcasting conferences as well as teaching classes in Web Development at Champlain College.

When Greg is not hard at work on Webfluency projects, you can find him kayaking or playing board games.