• iLife ‘09 – This actually looks interesting and any update to iMovie would be most welcomed. iPhoto integration to Facebook and Flickr make it worth it. Totally will upgrade.
• iWork ‘09 – I don’t use iWork at all so I can’t really talk to the updates. Slides forced to iPhones looks like a cool but limited feature. If I did more presentations it might be worth it.
• 17″ MacBook Pro – Let me just say, I am STILL incredibly happy with my MacBookPro and see no reason presented today to upgrade. I rarely use it on battery only mode so 3 hours of battery time is fine vs 8 hours. I am just not sold on the uni-body aluminum design. It has to be thinner and lighter which is a plus but the non-removable battery just doesn’t work for me. Just imagine the first time a system shut down hangs and you can not pop the battery out to force a shut down. Also, the price point is still way too high for only one spec model.
• iTunes – The quick quiz on this one is how many songs that are currently $0.99 will be $1.29 by the end of the month? My prediction: ALL OF THEM! $0.69 is probably the first week of a new single. $0.99 is a “deal” price and $1.29 will become the standard price for all singles with albums going up too. So your 10 song $9.99 album just became a $12.99 album. DRM free music is cool but they have got to cost more than a DRMed version. Putting it on the 3G network is cool but only applicable for iPhone users which I am not (yet).

All in all it was interesting but just not exciting. I think there is very little in these announcements to get me to open the wallet wide and it will actually hurt consumers in the long run.

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We all know that the moment you log into Facebook, you can kiss a good chunk of time away. Facebook has suggested at several advertising conferences that the average user will spend between 20 and 40 minutes logged in per day. Some people take that to extremes as Tech Crunch reported. But it does raise an interesting question on how we spend our time online.

With new and specialized social media sites showing up on almost a daily basis, how do you find the time to use the ones you have and the ones you want to use? If you are not working in the social media industry, use of these sites during work is usually frowned upon due to it’s nature of taking away productive work hours. Does that mean when the 5pm bell rings we all rush home to update our blogs, status, and journals?

Absolutely not. Instead we find other ways to keep our social media in check and our listeners informed. iPhone users can now update their Word Press blogs from their phone with a variety of clients. Live journal offers an audio to blog service so you can call in updates. Mini clients for Twitter exist so we can run them in the background and update as needed. However, all of these input devices require time no matter how small it is to update.

The experiment here is this. Take one day of your life and track how much time you spend on social media sites. Better yet, track how much time you spend consuming any media type (social media sites, TV, radio, film, gaming, etc.) and compare them. You will probably find that Social Media are gaining ground on your total consumption time to the detriment of something else. This could be a good thing in that you are unplugging yourself from programming media (tv, film) and doing something more interactive (games, social events).

Personally, I have to limit my daily social media consumption otherwise I can go down roads of information I may never come back from. Not that it is a bad thing, but when it hampers you from remembering to take out the recyclables, then there is a problem.

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