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	<title>Webfluency &#187; ILife</title>
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		<title>The Apple Knee Jerk</title>
		<link>http://www.webfluency.com/2009/01/06/the-apple-knee-jerk/</link>
		<comments>http://www.webfluency.com/2009/01/06/the-apple-knee-jerk/#comments</comments>
		<pubDate>Tue, 06 Jan 2009 18:47:11 +0000</pubDate>
		<dc:creator>gdemetrick</dc:creator>
				<category><![CDATA[Observations on Technology]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[ILife]]></category>
		<category><![CDATA[IPhone]]></category>
		<category><![CDATA[ITunes]]></category>

		<guid isPermaLink="false">http://webfluency.com/greg/?p=157</guid>
		<description><![CDATA[
Well another set of Apple announcements is now over. Here is my knee jerk reaction to the news.

iLife &#8216;09 &#8211; This actually looks interesting and any update to iMovie would be most welcomed. iPhoto integration to Facebook and Flickr make it worth it. Totally will upgrade.
iWork &#8216;09 &#8211; I don&#8217;t use iWork at all so [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.crunchbase.com/company/apple"><img style="margin-left: 7px; margin-right: 7px; border: 0pt none;" title="Image representing Apple as depicted in CrunchBase" src="http://www.crunchbase.com/assets/images/resized/0001/0923/10923v1-max-450x450.png" alt="Image representing Apple as depicted in CrunchBase" width="200" height="122" align="right" /></a><br />
Well another set of <a class="zem_slink" title="Apple" rel="homepage" href="http://www.apple.com">Apple</a> announcements is now over. Here is my knee jerk reaction to the news.</p>
<ul>
<li><a class="zem_slink" title="ILife" rel="homepage" href="http://www.apple.com/ilife/">iLife</a> &#8216;09 &#8211; This actually looks interesting and any update to <a class="zem_slink" title="IMovie" rel="homepage" href="http://www.apple.com/ilife/imovie/">iMovie</a> would be most welcomed. <a class="zem_slink" title="IPhoto" rel="homepage" href="http://www.apple.com/ilife/iphoto/">iPhoto</a> integration to <a class="zem_slink" title="Facebook" rel="homepage" href="http://facebook.com">Facebook</a> and <a class="zem_slink" title="Flickr" rel="homepage" href="http://www.flickr.com">Flickr</a> make it worth it. Totally will upgrade.</li>
<li><a class="zem_slink" title="IWork" rel="homepage" href="http://www.apple.com/iwork/">iWork</a> &#8216;09 &#8211; I don&#8217;t use iWork at all so I can&#8217;t really talk to the updates. Slides forced to <a class="zem_slink" title="iPhone" rel="homepage" href="http://www.apple.com/iphone">iPhones</a> looks like a cool but limited feature. If I did more presentations it might be worth it.</li>
<li>17&#8243; <a class="zem_slink" title="MacBook Pro" rel="wikipedia" href="http://en.wikipedia.org/wiki/MacBook_Pro">MacBook Pro</a> &#8211; Let me just say, I am STILL incredibly happy with my MacBookPro and see no reason presented today to upgrade. I rarely use it on battery only mode so 3 hours of battery time is fine vs 8 hours. I am just not sold on the uni-body aluminum design. It has to be thinner and lighter which is a plus but the non-removable battery just doesn&#8217;t work for me. Just imagine the first time a system shut down hangs and you can not pop the battery out to force a shut down. Also, the price point is still way too high for only one spec model.</li>
<li><a class="zem_slink" title="ITunes" rel="homepage" href="http://www.apple.com/itunes/">iTunes</a> &#8211; The quick quiz on this one is how many songs that are currently $0.99 will be $1.29 by the end of the month? My prediction: ALL OF THEM! $0.69 is probably the first week of a new single. $0.99 is a &#8220;deal&#8221; price and $1.29 will become the standard price for all singles with albums going up too. So your 10 song $9.99 album just became a $12.99 album. DRM free music is cool but they have got to cost more than a DRMed version. Putting it on the 3G network is cool but only applicable for iPhone users which I am not (yet).</li>
</ul>
<p>All in all it was interesting but just not exciting. I think there is very little in these announcements to get me to open the wallet wide and it will actually hurt consumers in the long run.</p>
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