One thing I have struggled with throughout my life is a definition of whom I am. Job Titles and awards have rarely helped in this matter. You see, I am the voice of the large majority of mediocre. I love video games but don’t excel at them to be on leader boards. I have tried my hand at a variety of sports but never seem to get above a novice level of accomplishment. I can program complex systems but am nowhere near the level of true system programmers. I can develop full web applications but they pale in comparison to the Diggs of the world. I can make flowers grow but can never seem to tend full gardens. I can fix most issues in my house but I don’t have the patience to finish my office or add that addition it badly needs.

I have figured out one thing I am rather good at and this will make marketers very happy. I can consume media. I don’t mean read a paper here, look at a website there, search for someone here. Oh no. I can consume vast amounts of media in a relatively short amount of time from a variety of sources. This really shouldn’t come as a shock to most people. In January 2008 Deloitte LLP’s Technology, Media and Telecommunications reported that there is a large shift in the way and types of media are consumed. Also the rise of the “personal publisher” would have a profound effect on traditional media outlets like TV, radio, and film. Follow that with a report in 2007 where Deloitte discovered that general media consumption has gone up but traditional media outlets have either stayed stead in readers/viewers or has gone down. We as a society consume more and more media which is probably why we are driving to information overload capacities.

My media consumption leads to what I think is not a unique problem. Too many choices and too little expertise in any one of them to focus. Do I fall into the trap of programming and watch TV? Is a film a constructive use of an hour and a half of my life. Do I lack enough distractions to produce that podcast or do work? Should I relax and read a novel? Is that even relaxing? I have a world of knowledge in from of me with the internet but I am not sure where to start. The options are dizzying for me and can often lead to overload and decision paralysis.

If you suffer from this as well, think about the following things.

1. Not all media HAS to be consumed. Figure out what works for you and how to use it. I personally hate terrestrial radio so I have swapped it for online shows and podcasts.
2. Treat media as either data or information. Data is any piece of knowledge that is out there in any format. Information is the right piece of knowledge or media in the right place at the right time. Going to the Drive-in for me is Information because it is a constructive use of 4 hours time which forces me to shut my brain down and relax. If I feel I should be working, I can bring out my laptop and abuse the WiFi there.
3. Choose to either be the expert or a jack-of-all-trades. Experts usually focus on one or two thinsg and try to achieve “perfection”. Jack-of-all-trades have general knowledge of a lot of things with some expertise in some thing. Neither one is better than the other. Michael Phelps may be an expert at swimming but we all found out on SNL he is not so great at comedy.
4. Pruning or ignoring media sources is ok. Not all media sources will work for you. Ones you used to rely on may suddenly grow tired or your needs change. In order to grow you need to prune away things that don’t work or may be driving you in the wrong direction. Don’t be afraid to do that.

I am going to try to reduce some of my consumption and get a bit more focused on what I want to do. I won’t be getting a high score on Rock Band 2 anytime soon or writing the next killer web application. But hopefully I will be driving towards new accomplishments that will make me personally proud to have done them.